OMAGH CELEBRATES THE END OF WARM LAGER THANKS TO COORS LIGHT

sallys-8aCOORS Light celebrated the launch of their new cold activated bottle with a special night of beer and prizes at Sally’s of Omagh. Introducing the new bottle that tells drinkers when their beer is perfectly chilled, Sally’s customers were give the chance to sample the ice cold beer and take part in the Coors Light Blue Peaks Challenge to win some great prizes. Emma Deazley and Paula McAteer pictured with the Coors Light Ice Queens at the Coors Light Blue Peaks Challenge in Sally’s of Omagh.

The innovative new bottle uses what’s called ‘thermochromic ink’, and the famous Rocky Mountains featured on the label of the new Coors Light bottles will turn from white to blue when the beer reaches its optimum drinking temperature of four degrees.
Coors Light marketing manager Aisling Duffy said the new bottles are in response to customers’ desire for a truly cold and refreshing beer.
“Customers want cold beer and they want to know when it’s cold enough to drink”, she said.
“Research shows that 89 per cent of lager drinkers chill their beer in the fridge before drinking but 62 per cent would rather drink in the pub than at home. The development of our new thermochromic bottles means that when customers go out to the bar, they can now make sure that the bottle they’re served is properly chilled and ready to drink.
“The huge investment in this innovative technology illustrates Coors’ commitment to ensuring that our customers enjoy an even greater refreshing experience, in a way that no other beer can”.
Thermochromic technology will also be incorporated in cans of Coors Light, with the icon turning blue when the can reaches its optimum cold temperature of two degrees.
In Northern Ireland, Coors Light is the fastest growing packaged lager and is on track to sell over two million bottles in 2008 alone, which will be a massive 100 per cent increase on 2007.
sallys-1aGavin McAloan and James Wamsley pictured with the Coors Light Ice Queens at the Coors Light Blue Peaks Challenge in Sally’s of Omagh.
sallys-2aCOORS LIGHT BLUE PEAKS CHALLENGES Chris Gormley and Tony Kelly with the Coors Light Ice Queens at the Coors Light Blue Peaks Challenge in Sally’ s of Omagh.
sallys-3aEmma Deazley and Paula McAteer pictured with the Coors Light Ice Queens at the Coors Light Blue Peaks Challenge in Sally’s of Omagh.
sallys-5aCOORS LIGHT BLUE PEAKS CHALLENGES Helena McSorley, Shiela Quinn, Siobhan McSorley and Claire Donnelly at the Coors Light Blue Peaks Challenge in Sally’s of Omagh.
sallys-6aCatherine Campbell and Niall O’Donnell with the Coors Light Ice Queens at the Coors Light Blue Peaks Challenge in Sally’s of Omagh.

© FAME Inc

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